Projects
Here is an overview of the professional projects that I've delivered in various industries. Overall my project delivery experience covers digital transformation(from strategy to delivery), product management, user and market research. For further project details please contact me on LinkedIn.
NextGen SFDC CRM Transformation
CPG
Headquartered in Istanbul, our client produces, distributes and sells sparkling and still beverages for a population of 430 million across 11 countries.
Delivered a 21-month long NextGen CRM Transformation Program which aimed to leverage Salesforce platform to redefine the existing and potential customer relationships across the region, to optimize the sales process and to maximize the value of CRM.
#salesforce #platforms #crm #product owner
Experience Strategy & Digital Solutions Design
Retail
When your client is one of Turkey’s most loved brands and the third-largest glassware producer in the world, it’s clear they have grand ambitions when it comes to defining great experiences for their customers.
Our goal was to define a seamless and connected experience across physical + digital channels, design new digital services to improve in-store customer journeys and gather the requirements for our client's mobile application.
#experience #digital strategy #innovation #blueprint
Biometric Authentication Market Research
Technology
Founded in early 1900s, our client is one of the largest multinational conglomerates in Japan that is in the Fortune Global 500 list. For a potential partnership and investment we co-jointly conducted a market research with colleagues from Asia Pacific and generated a point of view (POV) on Biometric Authentication market in Turkey.
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Within this scope we extensively conducted primary and secondary research activities on Biometric Authentication market, Biometric HW Vendors, Business Conglomerates & Partners, government institutions and regulations to generate a point of view on our study.
#authentication #market entry #research #partnership
Smart Agriculture Platform Strategy & Implementation
Agriculture
Our client is a conventional fertilizer producer that had radical ambitions to innovate their existing business model. Their ultimate goal was to establish a sustainable and traceable food value chain to create an ecosystem of producers, suppliers, manufacturers, retailers, logistics and consumers.
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We defined the strategy for an end-to-end transparent food chain. Also we implemented a foundation for a smart agriculture platform and high-tech greenhouse using IBM Blockchain, AI (Visual Recognition), Watson IoT and data analytics services.
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Our initial project was awarded the first prize in one of the world’s biggest international agriculture exhibitions.
#business model innovation #Watson #Blockchain #IoT
Customer 360 Platform Design
Travel & Transportation
Our client is one of the largest and leading airlines in the region. The client was struggling to manage their customer information and their ability to offer personalized services was limited. We designed and implemented a Customer 360 screen that enabled all customer facing employees to have a single detailed view of the customer.
With our implementation the employees are now able to see the customer profile details, campaigns information, customer complaint/feedback, value segmentation, churn and behavioral details and loyalty program in a single page. This singular view empowers customer facing employees in every touchpoint(Total of 86) to offer personalized services with a shorter response time.
#empowering employees #C360 #personalized services
Digital Products & Services Strategy
Telecommunications
As Turkey’s multiplay provider, our client offers mobile, internet, phone and TV services with a vision of accelerating new technology adoption and Turkey's transformation into an information society. Under this revolutionary vision our client has aimed to create a seamless experience for its 50 million customers regardless of the channel they are interacting with.
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Regarding this goal, we defined a comprehensive digital strategy for digital channels by creating a detailed road map to provide guidance on the very specific actions & tactics that need to be taken to increase client acquisition and achieve business growth.
#experience strategy #digital channels #quad play
Wealth Management Research & Services Strategy
Banking
One the largest private banks in Turkey with an estimated market value of $7.1 billion aimed to design a customer journey for their target customers in order to increase daily and long-term investments, and help them manage their assets in line with their lifetime goals.
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Regarding this we did an extensive research to understand motivations, needs, pain points and expectations of target customers. Based on our research we created new value propositions, financial products, digital features and behavioral triggers for potential and existing investors through digital touchpoints. By this effort, we aimed to enable our client to realize a direct and positive impact on customer income and profitability.
#research #wealth #product #service #investment
Business Process Re-engineering & Roadmap Development
Petrochemical
Received $6.5 billion dollars of private investment, our client is Turkey's petrochemical giant with more than 50 petrochemical products, has been the raw material producer and a pivotal player for Turkish economy since 1960s.
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We completed the documentation of all business processes, identification of the improvement areas, quick win opportunities, assessed digital transformation and process automation capabilities and needs, and finally developed a high level implementation roadmap while using CBM, RPC and APQC industry specific frameworks.
#business process re-engineering #strategy #roadmap
Business Transformation Powered by Digital
Automotive
Operates in 19 countries with approximately 80 companies, 66 production facilities, and more than 80 thousand employees our client needed a guidance for their holding companies to have a better collaboration and digital capabilities.
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We assessed the current digital maturity levels, digital transformation targets and strategies of the companies in scope that will help them to reach the targets, and identify the projects that are compatible with the digital transformation targets and strategies. We ensured that the identified projects are translated into a prioritized implementation plan and summary reports.
#digital reinvention #strategy #prioritization #roadmap
Founding a New Startup
Smart Agriculture, IoT
In January 2017, I founded a smart agriculture and IoT services company named Triot.
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Triot was a smart agriculture company that enabled farmers to monitor their lands to provide certainty in decision making and optimizing production.
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Our solution reduced the fertilization and irrigation costs by 14%, and saved 250$ per acre in a citrus orchard. With the help of our hardware and software business solution partners, we installed Triot’s prototype solution to a few family owned agriculture businesses in Turkey.
#startup #prototype #IoT #solution design
IT Transformation Strategy
Banking
Our client is one of the leading public banks. In this project we conducted an IT Maturity Assessment and Transformation Strategy to define the future state of the bank.
As an analyst my responsibilities were supporting the IT Maturity Assessment activities, conducting IT related best practice research using external resources (Ex - Gartner, Forrester etc) and creating final delivery presentations including a Strategic Transformation Roadmap.
#IT Department #assessment #transformation #roadmap
Data Quality Evaluation
Insurance
Our client is a leading global private pension and life insurance player in the market. With an ambitions to have an unified customer data we conducted a Data Quality Evaluation project..
As fresh college graduate in this project I was responsible for running SQL queries and exporting customer data, analyzing the data using Excel and creating weekly data analysis reports.
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With our efforts our clients customer data evaluation grade has doubled within couple of months.
#marketing #customer #data #quality #assessment
